Social networking for foodies

Yumayum is a social networking service and online community platform designed for food lovers. I designed the brand & MVP mobile app.

Brand

As a consumer app Yumayum needs to be bold & identifiable. The vibrance of the colour palette is designed to reflect the fun nature of the app, with a simple, modern logotype. It's important for users to remember the name of the app, as one of the primary methods of growth would be through network effects. Presenting the name clearly with no room for misinterpretation reinforces this growth strategy.