Brand, UI, UX
Simplifying tax for cryptocurrency users
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Recap aims to simplify the process of calculating your crypto taxes. As the Creative Lead, I collaborated closely with Recap for a year, designing the UI, UX, and branding for their B2C software platform.
Brand
Crypto is bold. It was crucial for Recap’s identity to stand out in a crowded field of new crypto startups while exuding trust and competence. This is especially important when your business relies on earning people’s trust.
UI/UX
The cryptocurrency industry is still in its early stages, but the tax implications for many users are becoming increasingly significant. Transforming complex transaction data into clear, understandable tax positions and transaction histories for users was a unique and exciting challenge.
Peace of mind