Presenting solar tech in it's best light

Radial is disrupting the solar industry. With green energy solutions evermore critical radial licence roof tops from businesses, selling the electricity back to the grid, and giving businesses a healthy cut. I worked with Radial to craft their brand.

Brand

Presenting radial in its best light was the goal. What this led to was deep exploration of futuristic logotypes and marks. The radial mark symbolises power through a lightning bolt, as well as solar panels elegantly joined resulting in a striking identity which cuts through a growing market.